Terms & Conditions
1. Agreement & Eligibility
These Terms & Conditions ("Terms") are a binding agreement between you and [Legal Entity Name] ("Company", "we", "us", "our") governing your access to and use of Awaken The Alpha, including our website, the "Wheel of Truth" assessment, the app, digital courses (including the 7-Day program), the Alpha Brotherhood, coaching, and community (collectively, the "Service"). By accessing or using the Service, creating an account, taking the assessment, or purchasing a subscription, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Service.
You must be at least 18 years of age and legally able to form a contract. The Service is intended for adult men and is not directed to children. By using the Service you represent that you meet these requirements.
2. The Service
The Service provides educational and personal-development content, self-assessment tools, habit and progress tracking, journaling, coaching, and community access. Features, content, and pricing may change, be added, or be discontinued at any time. We may impose limits on, suspend, or discontinue any part of the Service.
3. Not Medical, Psychological, or Professional Advice
The Service, including its lessons, reflections, scriptures, stories, coaching, and community, is for general educational and self-improvement purposes only. It is not, and is not a substitute for, professional medical, psychiatric, psychological, therapeutic, counselling, financial, legal, or other professional advice, diagnosis, or treatment.
Always seek the advice of a qualified health provider with any questions about a medical or mental-health condition. Never disregard professional advice or delay seeking it because of something in the Service. We are not a licensed healthcare provider, and no coach, contributor, or community member is acting as your therapist, physician, or licensed professional unless expressly and separately engaged as such. Reliance on the Service is solely at your own risk.
4. Assumption of Risk & Release
Personal development and physical practices (including any exercise, cold exposure, fasting, or breathwork you may choose to undertake) carry inherent risks. You voluntarily participate and assume all risks. To the fullest extent permitted by law, you release and hold harmless the Company, its owners, officers, employees, coaches, and contributors from any claim, injury, loss, or damage arising from your participation in or reliance on the Service. Consult a physician before beginning any new physical regimen.
5. No Guarantee of Results; Testimonials
We make no representation or warranty that you will achieve any particular result. Outcomes depend on many factors within your control, including your effort and consistency. Any testimonials, stories, or examples reflect individual experiences and are not typical, guaranteed, or a promise of your results. Nothing in the Service is an earnings, income, or health claim.
6. Accounts & Security
You are responsible for the accuracy of information you provide, for maintaining the confidentiality of your credentials, and for all activity under your account. Notify us immediately of any unauthorised use. We may suspend or terminate accounts that violate these Terms.
7. Your Content & Licence
You retain ownership of the reflections, mood entries, and other content you create ("Your Content"). You grant the Company a worldwide, non-exclusive, royalty-free licence to host, store, process, and display Your Content solely to operate and provide the Service to you (including making your progress and, where you choose, your reflections visible to your assigned coach). We do not sell Your Content. If you provide feedback or suggestions, you grant us a perpetual, royalty-free right to use them without obligation to you.
8. Acceptable Use & Community Standards
You agree not to: (a) harass, threaten, defame, or abuse others; (b) share others' private or confidential information; (c) post unlawful, hateful, or infringing content; (d) impersonate any person; (e) attempt to breach, probe, or disrupt the Service's security or infrastructure; (f) reverse engineer, scrape, or copy the Service; (g) resell or share access; or (h) use the Service for any unlawful purpose. We may remove content and suspend or terminate access for violations, at our discretion.
9. Subscriptions, Billing, Auto-Renewal & Cancellation
- Fees. Paid memberships (e.g., the Alpha Brotherhood) are billed at the price and interval shown at checkout. Prices may change on renewal with notice.
- Authorisation & auto-renewal. By subscribing, you authorise us and our payment processor to charge your payment method on a recurring basis until you cancel. Your subscription automatically renews at the end of each term unless cancelled beforehand.
- Free trials. If a free trial is offered, it converts to a paid subscription at the end of the trial unless you cancel before it ends.
- How to cancel. You may cancel at any time via your account settings or by emailing bruce@awakenthealpha.life. Cancellation stops future charges and takes effect at the end of the current billing period; you keep access until then.
- US auto-renewal disclosures. Consistent with the federal ROSCA and state automatic-renewal laws (including California, Colorado, New York, and others), we disclose the recurring nature, provide this cancellation method, and will send renewal/price-change reminders where required by law.
- App stores. Purchases made through the Apple App Store or Google Play are billed by, and cancellable through, those stores under their terms.
10. Refunds
Except where a specific guarantee is stated at the point of purchase (for example, a stated money-back period) or where a non-waivable refund right applies under your local consumer law, fees are non-refundable. Nothing here limits statutory rights you may have under US state law, Canadian consumer-protection law, or South African law.
11. Intellectual Property & DMCA
The Service and all content, lessons, images, text, brand, logos, and software are owned by the Company or its licensors and protected by intellectual-property laws. We grant you a limited, personal, revocable, non-transferable licence to use the Service for your own development. You may not copy, distribute, publicly display, or create derivative works without our written permission.
DMCA Notice (United States)
If you believe content on the Service infringes your copyright, send a notice under 17 U.S.C. § 512 to our designated agent: [DMCA Agent Name], 194 Bancor Avenue, Menlyn Maine, Pretoria, 0081, bruce@awakenthealpha.life, including the elements the DMCA requires. We will respond to valid notices and may remove infringing content and terminate repeat infringers.
12. Third-Party Services & Links
The Service relies on and may link to third-party services (e.g., hosting, payments, WhatsApp, Facebook, app stores). We do not control and are not responsible for third-party services, which are governed by their own terms and privacy policies.
13. Electronic Communications & Marketing Consent
By providing your email or phone/WhatsApp number, you consent to receive service-related communications electronically. With your consent, we may send marketing messages; you can opt out at any time (e.g., "unsubscribe" or replying STOP). We comply with the US CAN-SPAM Act and TCPA, Canada's Anti-Spam Legislation (CASL), and South Africa's POPIA regarding electronic and automated communications. You represent that any number you provide is yours.
14. Disclaimer of Warranties
The service is provided "as is" and "as available", without warranties of any kind, whether express, implied, or statutory, to the fullest extent permitted by law, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the service will be uninterrupted, timely, secure, or error-free, or that any result will be achieved. Some jurisdictions do not allow the exclusion of certain warranties, so some exclusions may not apply to you.
15. Limitation of Liability
To the fullest extent permitted by law, in no event will the company or its owners, officers, employees, coaches, or contributors be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or other intangible losses, arising out of or relating to the service, whether based in contract, tort, negligence, strict liability, or otherwise, even if advised of the possibility of such damages.
To the fullest extent permitted by law, the company's total aggregate liability for all claims relating to the service will not exceed the greater of (a) the amount you paid us in the twelve (12) months before the event giving rise to the claim, or (b) USD 100. Some jurisdictions do not allow certain limitations, so some may not apply to you; nothing herein limits liability that cannot lawfully be limited.
16. Indemnification
You agree to defend, indemnify, and hold harmless the Company and its owners, officers, employees, coaches, and contributors from any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from your use of the Service, Your Content, or your breach of these Terms or of any law or the rights of a third party.
17. Dispute Resolution, Binding Arbitration & Class-Action Waiver
Informal resolution first. Before starting any proceeding, you agree to contact us at bruce@awakenthealpha.life and try to resolve the dispute informally for at least 30 days.
Binding arbitration (US users). To the fullest extent permitted by law, any dispute not resolved informally will be settled by final and binding individual arbitration administered by [AAA / JAMS] under its consumer rules, rather than in court, except that either party may bring an individual claim in small-claims court. The Federal Arbitration Act governs this section.
Class-action & jury-trial waiver. To the fullest extent permitted by law, disputes will be brought only in an individual capacity, not as a plaintiff or class member in any class, collective, or representative proceeding, and you and we waive the right to a jury trial.
30-day opt-out. You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing bruce@awakenthealpha.life with your name and a statement that you opt out.
Canada & other regions. Where binding arbitration or class-action waivers are not enforceable (including for certain Canadian consumers and residents of Quebec), those provisions do not apply to the extent prohibited, and disputes will be handled by the courts identified below, preserving your mandatory local consumer rights.
18. Governing Law & Region-Specific Terms
Governing law. These Terms are governed by the laws of the Republic of South Africa, without regard to conflict-of-laws rules, and subject to the arbitration provision above. Nothing in these Terms deprives you of the protection of mandatory consumer-protection laws of your country or state of residence.
United States
If you are a US resident, the Federal Arbitration Act governs Section 17. California residents may report complaints to the Division of Consumer Services of the California DCA. Nothing limits your non-waivable rights under applicable US federal or state law.
Canada
If you are a Canadian resident, your provincial consumer-protection legislation may grant rights that cannot be waived, and those prevail over any conflicting term. Quebec residents: you may require these Terms and related documents in French, and certain limitations and arbitration/class-waiver provisions may not apply to you.
South Africa
The Consumer Protection Act and Electronic Communications and Transactions Act may apply to your use, and nothing here limits your non-waivable rights under those Acts.
19. Termination & General Provisions
- Termination. We may suspend or terminate your access at any time for breach or to comply with law. You may stop using the Service at any time.
- Changes. We may update these Terms; material changes will be posted here with a new date and, where required, notified to you. Continued use means acceptance.
- Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control.
- Severability. If any provision is unenforceable, the rest remain in effect.
- Entire agreement. These Terms and the Privacy Policy are the entire agreement between us regarding the Service.
- Assignment. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale.
- No waiver. Our failure to enforce a provision is not a waiver. Sections that by nature should survive termination will survive.
20. Contact
[Legal Entity Name], 194 Bancor Avenue, Menlyn Maine, Pretoria, 0081, South Africa. bruce@awakenthealpha.life · WhatsApp +27 73 603 7051 · Office +27 82 2333 529.